Interactive Design Institute

IDI offers degree level courses in art and design by distance learning online, in partnership with the University of Hertfordshire.
Posts I Like

Bake Off competition day at IDI HQ, what a sweet day for the company!

Congratulations Jill for her winning ‘Swan Extravaganza’ chocolate cake, Fi for her victorian sponge cake who got 2nd place, and Juliana for her chocolate Guinness cake with salted caramel buttercream in 3rd place


Creative Illustrations Combine Dali, Hitchcock, and Poe with Their Own Creations

In this set of illustrations, Chile-based artist Pancho Vásquez takes famous surrealist artist Salvador Dali, writer Edgar Allan Poe, and film director Alfred Hitchcock, and creatively incorporates them with notable scenes, characters, and objects from their own creations.


Artist Name: Hladgerdur Iris


We all had a sweet day at IDI HQ 
Happy birthday IDI Rachel! 


Magical Paths Begging To Be Walked

Roads and paths pervade our literature, poetry, artwork, linguistic expressions and music. Even photographers can’t keep their eyes (and lenses) off of a beautiful road or path, which is why we collected this list of 28 amazing photos of paths.

Paths like these have a powerful grip on the human imagination – they can bring adventure, promise and change or solitude, peace and calm. There’s nothing like a walk down a beautiful path to clear your head – or to fill it with ideas!

I’ll leave you with an excellent quote from J. R. R. Tolkien’s works while you enjoy these images; “It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

  1. Autumn In The White Carpathians
  2. Rhododendron Laden Path, Mount Rogers, Virginia, USA
  3. Spring In Hallerbos Forest, Belgium
  4. Autumn Path In Kyoto, Japan 
  5. Autumn Path
  6. Bamboo Path In Kyoto, Japan
  7. Hitachi Seaside Park Path In Japan
  8. Dark Hedges In Ireland
  9. Winter Forest Path, Czech Republic
  10. Path Under Blooming Trees In Spring

(via the-popetato)

The Ten Best Places to Visit in the UK for a Creative Holiday

An increasing number of artists are feeling disillusioned by the saturated art scenes of the UK’s overcrowded cities. As a budding artist, you might be tempted to pack up your portfolio and try your luck in a big city like London, with dreams of having your very own exhibition at the Tate Modern, but, unless you’re a genius, you will quickly feel your artistic voice lost among a cacophony of…

View On WordPress

It’s been one of those bitter-sweet days, as our dear online copywriter Tom is leaving us to move to Rome, and Boyana, responsible for social media and link building, is getting married. We wish them both the very best.  

Join us now at our Facebook event page for our first ever online Open Day.

Happy birthday IDI Garry! 


Lettering craft 8

Waht is lettering exactly, we have been asked a lot of times? Lettering is the love and power in designing letters and characters. The composition of lines, ornaments and forms are a big secret and every letterer tries to find out and draw down what inspires him and how his aesthetic mind is set. If you want to know more about lettering just follow us and get your thursday dose of it.

Image sources: 1 2 3 4 5 6 7 8 9 10


Oskar Barnack, Ur Leica, camera prototype, 1913. Source

Barnack worked on the design of a camera for 35 mm motion picture film. The result was the legendary “Ur-Leica” with the concept “small negative - large pictures”.


Pit Bulls Photographed As Lovely Fairy Tale Creatures

“I realized that the way pit bulls are portrayed, even by photographers trying to make a difference, is always very harsh. The imagery associated with pit bulls is gritty, somber, highly contrasted, very urban. People want to portray them like badasses.”

See More>

What a wonderful project!

It’s summer time, but the work at IDI doesn’t stop. In the run up to the first IDI Online Open Day, we needed some extra hands to help us organise the event. Sergei the meerkat was our first volunteer. 


Sergei is very friendly and chatty. He has a degree from MIT (Meerkat Institute of Technology) and his hobbies include calculating, Tetris, World of Meercraft, cross wordings, and Dolly Parton music.


Tuesday Ten…The Best Game of Thrones Fan Art

Game of Thrones is back and with it comes brand new artwork from the show’s creative fans. The hit HBO series has inspired a fresh outpouring of original fan art in a variety of styles and to varying degrees of quality. From Game of Thrones t shirts and posters to house sigils and interactive maps, this week’s Tuesday Ten picks out the best in Game of Thrones art from around the web.

1.      Whe…

View On WordPress